The highest incidence of distracted driving occurs among young drivers, and car crashes are their leading cause of death. This program was developed to combat distracted driving in a non-lecture based manner using humor with a comic-book style approach to drive the message in a way that engages teens and young drivers. A pilot study of this program was carried out in Southeastern Virginia, using a student-engaged approach for all interventions. Borrowing from the lessons learned in alcohol and tobacco control, interventions incorporate research-supported behavioral strategies.
The In Control: Beyond Distraction program promotes the norm for teen drivers to be in control, and frames distracted driving messages in such a manner to capitalize on young drivers’ desire to direct their own life and defy control by others. A series of posters in American comic book style depict the phone as a source of control over the teen. These posters and all accompanying In Control Program interventions are available in the downloadable toolkit so that you have all the necessary materials to recreate the program in your local setting.