The following materials can be used in whole or in part to create your own unique “Distracted Driving” program tailored specifically for your school or other setting. The program materials are for non-profit, educational use. Proper citation is appreciated.
Suggested Intervention Timeline
Campaign Kickoff Posters
A series of posters which use an American comic-book style help to engage students with humor. Each poster depicts a different scene where the phone is “in control” of the driver. The poster messages encourage students to take back control. Posters are attached below.
A poster, in the same American-comic book style as depicted in the kickoff posters, is circulated without a tagline. The students are tasked with creating a tagline for the poster. Attached are the contest flyer and poster.
“There’s an app for that!” flyer/e-flyer
The app flyer is designed to let parents and students know of the resources available through their app stores. The flyer will need to be updated regularly to ensure the flyer includes current apps available. The flyer can be sent home via the student or delivered electronically through email. The flyer describes various apps that can be downloaded and installed on phones. The apps are designed to silence cell phones or shut down texting and other cell phone features while the teen is behind the wheel. Some apps allow for emergency calls to go through, such as calls to parents/guardians or emergency/911, regardless of app use. Many apps are minimally priced and have a variety of features. Attached is a sample flyer that can be updated.
The contest invites students to create a Public Service Announcement (PSA) about distracted driving. A PSA, generally speaking, is a message with the objective of raising awareness, changing public attitudes, and changing behavior toward a social issue. Students are encouraged to come up with a unique way to communicate to their peers and parents about the dangers of driving while distracted. Messages can be done in a variety of formats: music (e.g., rap, pop, etc.), artwork, video, poetry, radio or TV commercial, stories, etc. The message must be an original work by the student. A contest flyer is attached.
Students come up with their own creative ideas on how to combat the problem of distracted driving. The solution can be a device, an intervention idea, creative idea for cell phone placement, or any number of other ideas conceived by the students. A contest flyer and teacher instructions are attached.
Social Marketing Posters
Normative influence is the way that person’s behavior can be influenced and altered in order to be liked and accepted as part of “the group”. This intervention uses social normative marketing to show that the “normal” thoughts on distracted driving may be different than what the students think. This component is unique in that it utilizes actual data pulled directly from surveys given at individual schools. Students designing a poster can pick a question to build a theme for their poster, calculate the statistics of all the responses on the school’s surveys, and create unique posters to bring awareness to students that driving distracted is not “the norm” for teens within their school. Posters should be displayed around the school, in a similar manner to the Kickoff Posters and Tagline Contest winning posters. Attached are pilot study student posters. These posters should not be displayed in schools, they are samples only.
In Control Challenge
In this intervention component, a group of students take an active role in engaging peers to discuss how they can avoid driving distracted. The In Control Challenge can take place multiple times throughout the school year. Student liaisons select school events, such as football games, pep rallies, dances, or even simply a monthly table at lunchtime. Students devise creative posters, displays, or even skits around the topic of distracted driving and attend the pre-selected events to actively engage students in the issues. This is a chance for students to take an active leadership role and show their creative side.
Social Media Discussions
This component encourages open communication among students and faculty via school’s preferred teacher/student share or media site (e.g., Facebook, Edmodo, etc.). Several sample social media discussion topics are included in this toolkit to engage students and teachers in conversations about distracted driving.
Other Program Support Components
These support components are designed to introduce the material to parents, teachers, and other educators and to keep educators aware of the program’s progress throughout the year.